On Monday, Twitter is expected to roll out its pay-for-a-verification-badge scheme that does not appear like it will require any form of identity verification. Tuesday is Election Day.
, individual clients have paused ads on the app, and some agencies are advising clients to follow suit.
The changes Musk is proposing for Twitter could have transformative consequences. Users on the platform worry that the addition of a verification checkmark — a long-standing marker that the website had confirmed the user’s identity or affiliation with an institution — without any sort of actual verification process opens doors to account impersonators and misinformation campaigns.
The concerns are compounded by the fact that the changes are taking place days before the November midterm elections, and with them a likely
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