Secret, the first antiperspirant brand designed specifically for women, cast two US Women's Soccer stars in the spot
The ad opens with a typical football game-day scene, panning over a packed stadium. As the clock winds down, there’s a make-it-or-break-it field goal kick. Cheering fans are suddenly silenced when the kicker and holder are revealed to be women: Lloyd and Dunn, standing confidently on the gridiron. Then the crowd erupts as Secret issues a call-to-action: Let’s Kick Inequality.
“More than two-thirds of girls believe that society doesn’t encourage women to play sports,” Secret associate brand director Sara Saunders said in a statement. “We’re setting out to change this notion by spotlighting world-class female athletes on a field where gender equality is not yet the norm.
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