Ekta Kapoor is the undisputed queen of Indian content. In the 25 years since Balaji Telefilms was set up by her and her parents Jeetendra Kapoor and Shoba Kapoor, it has become the single largest t…
was set up by her and her parents Jeetendra Kapoor and Shoba Kapoor, it has become the single largest television content producer in South Asia. The company’s two-year old OTT platform ALT Balaji has already notched up 27 million subscribers. But Busan is Kapoor’s film festival debut.
“I am a person who wants to explore new aspects of my life and of my company, and I’m like why can’t Balaji go to Busan?,” Kapoor told. “We might be a mass production house but this is an experience for me, and life is all about experiences. I don’t know what’s going to happen. I’m told that this is how film festivals work. It’s great to be a newcomer somewhere.”
Kapoor is excited about the OTT medium because being self-regulated, so far, and not subject to censorship, a plethora of content not suitable for conservative Indian family viewing can be explored. “We, as a country, because of new content coming constantly, have evolved even socially,” says Kapoor. “We can even pick up topics on women, sexuality, working women. I’ve made a show called ‘Gandii Baat’ which is highly sexual.
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