Edmunds auto research site to lay off 122 employees at Santa Monica office

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Edmunds auto research site to lay off 122 employees at Santa Monica office
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Layoffs are coming to Edmunds, which offers online automotive reviews as well as car-buying services and appraisals. The layoffs from its Santa Monica headquarters will take effect March 7.

Edmunds, which offers online automotive reviews as well as car-buying services and appraisals, plans to lay off more than 100 employees, according to a notice filed with the state.

Founded as an automotive pricing guide in 1966, Edmunds launched its website 25 years ago. The company’s business model hinges on advertising and lead referrals it sells to carmakers and dealers. Jamie Epstein, vice president of employment experience, said in a statement that the layoffs are part of a restructuring decision designed to allow Edmunds to “focus on its core revenue drivers, so we are in the most financially healthy position for future growth.”

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