The jury lauded the innovative leather assembly technique used by Atxi x Sed Nove Studio.
MA accessories design students Arita Krasniqi and Maria Kopytko were also involved in the line imagined for the prize.
The jury was wowed by “the use of an innovative manual technique, recognized as a métier d’art, that gives back value to handcraft and that their story was very clear and well expressed, sincere [and] authentic,” said author Leila Slimani. Contaux-Bellina said she hopes to get “their perspective since they come from such varied universes, so I am curious to see what attracted each of them to our project and perhaps enlarge our horizon.”
Founder Léa Germano felt it was “huge” because the brand “is at a critical juncture, where [Studio Paillette] just had a launch event and needs to meet its audience and find a public [in order] to carry the voice of rental because [that market] had been damaged by earlier projects,” that created reticence among brands.
Slimani agreed, likening a fashion purchase to “a narrative with a beginning, middle and ending, with characters that could be you.”
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