EA confirmed that it might place dynamic ads in AAA games, but they'll do it in a 'very thoughtful' manner - if it ever comes to that.
Ads seem inescapable these days. The next place you might see commercials in the not-too-distant future is in AAA games from EA. That's right, some of your favorite high-end games, which can cost over $70 apiece, might come with ads to boost the revenue of companies like EA. For the time being, there's no timeline for the move, as EA hasn't made any specific announcements. What the company did do was confirm that it has teams looking at the prospect of placing ads in AAA games.
It's one way to monetize games that are free to download and play, but not free to develop. Ads can also complement in-game microtransactions, another strategy that developers use to make money. Perhaps Fortnite is one of the best examples. You can buy in-game content, but Epic routinely partners with all sorts of third parties to include themed content that qualifies as advertising. Placing ads in AAA games is another thing.
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