Adidas launched its own app last year, which has been downloaded more than 7 million times in more than 25 countries.
div > div.group > p:first-child"> Speaking after the announcement of its full-year results, Kasper Rorsted said e-commerce is the"future for a lot of markets."
The sportswear brand's net profit reached 108 million euros in 2018, surpassing analysts' expectations of 88 million euros. Fourth-quarter sales rose by 5 percent to 5.23 billion euros, also exceeding expected figures. Despite 2018's success, Adidas expects supply chain issues to impact its North American sales in the first-half of this year.
"Right now there is no way of mitigating it, but if you look at the overall outlook we're still looking at a 10 to 14 percent net earnings growth which is very strong, taking the margin to 11.5 in 2019, which was the original target for 2020, so we're pretty much one-year ahead of our plan and our targets for 2020," he said.
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