Another $80 million for the maker of sophisticated e-bikes.
A major show of support for the independent electric bicycle upstart
Still, today’s announcement by Cowboy is a major show of support for the independent electric bicycle upstart and should help fuel Cowboy’s recent expansion into the US market with the launch of itsCowboy Care will send a technician to you, even if it’s just to fix a flat tire., which is currently available in 22 cities — 14 in the EU and eight in the US — and costs $20 a month.
For 2022, Cowboy says it’s investing in four growth themes: product design excellence, on-demand services, fitness, and customer delight. The company says it wants to “fully own the critical technologies and manufacturing processes required to further scale,” which means bringing industrial design and technological development in-house and automating manufacturing capabilities with partners.
“People deserve to be able to move freely and to map their own paths in life,” Cowboy CEO Adrien Roose said in a statement. “We believe the electric bike is the way forward for people and the planet. It’s beyond exciting to have this financial commitment to investing in that future with us.”Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
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