Dyson's £2.75 billion global investment includes a slate of new generation of products and a giant battery plant in Singapore.
Tech giant Dyson is known for its consumer gadgets such as vacuum cleaners, hair styling products and air purifiers, but it is now breaking into a new generation of products.
"We've really seen a ten-fold increase in our engineers working in software over the last years," Dyson's Chief Technology Officer John Churchill said. "We're hunting for the greatest talent, from graduates of colleges to experienced people, to join us to pivot Dyson into more of a software world." "With new products, we have a high selling price because there's so much investment in terms of that technology," he told CNBC in an interview.
While Dyson faced headwinds like rising costs and chip shortages like many other consumer technology companies, the privately owned company reported£2.75 billion investment plan divided across Singapore, the U.K. and the Philippines. The company already has research and development focused campuses in U.K., Malaysia and Shanghai — and is now investing £166 million in a new tech campus in Batangas, Philippines.
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