Bud Light reportedly didn't stand by its sponsorship with the trans influencer amid a nationwide boycott by consumers.
Since its collaboration with Mulvaney, Bud Light’s sales dropped by 23% last month compared to the same period in 2022, removing the company from its number
one spot as the nation’s best-selling beer. Its decision to work with Mulvaney was met with outrage among conservatives, including singers Kid Rock and Travis Tritt, who publicly called for the nation to boycott Bud Light. “I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive, and Bud Light really does not belong there, Bud Light should be about bringing people together,” Whitworth told CBS.Mulvaney appeared to address Whitworth’s statement, saying in her video: “Supporting trans people, it shouldn’t be political.
Anheuser-Busch did not immediately respond to Gizmodo’s request for comment, but a company spokesperson tolddecades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best — brewing great beer for everyone and earning our place in moments that matter to our consumers.
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