Trans woman Dylan Mulvaney talked about problems sleeping in the wake of the backlash against Bud Light for making her a brand spokesperson.
Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage.
Of course, much of the consumer ire has been trained on Mulvaney, who admitted in the podcast that it has gotten to her. Speaking on the pro-LGBTQ podcast this week, the trans woman claimed,"It’s true, I’m having trouble sleeping."
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Dylan Mulvaney says she's 'having trouble sleeping' amid Bud Light scandalTransgender influencer Dylan Mulvaney appeared on a podcast and addressed the recent backlash against Bud Light for working with her.
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Marketing guru behind iconic Bud Light ads blasts ‘self-inflicted’ Dylan Mulvaney fiasco“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”
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Can Bud Light Still Be the Beer for Everyone? - The Journal. - WSJ PodcastsLast month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019
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The truth about Bud Light brewery's stock and sales since Mulvaney falloutAnheuser-Busch's stock price and Bud Light sales figures have been a focus for those boycotting the brand. What do sales data and the markets tell us?
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Bud Light’s sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brands“Anecdotally we are hearing that sales of Bud Light are declining more rapidly at bars and restaurants where some consumers don’t want to be seen drinking it or they are getting into arguments over…
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