During Super Bowl week, it’s always crunch time for the Chiefs’ digital team paid Oracle
After recovering from back-to-back deficits to win their playoff games against the Houston Texans and Tennessee Titans, theare heading to Super Bowl LIV to determine the National Football League champion.
In the past two years, the digital content team has focused on some new approaches to growing the fan base, not only locally, but also internationally. By doing so, the team has increased fan engagement by 200% and developed a following of more than 5 million Chiefs fans across multiple digital platforms worldwide.
In addition to watching players during a practice and lifting weights in the gym, Chiefs’ fans also want to see players at home with their families, hosting barbecues with their friends, and volunteering in their communities.is just one example of how the Chiefs’ content team is “giving fans something new, something special, and more of what they want,” Cukyne says.Courtesy of Kansas City Chiefs
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