.duranduran's Nick Rhodes discusses the success of the bands' NFT launch and planting trees in fans' names through a pioneering initiative
In what they are calling a world-first, DD are now offering the purchasers of the original NFTs a chance to receive a second, eco-friendly NFT with new artwork designed by Huxley that will be accompanied by the planting of a living native species tree in Jardine Park, Queenstown, New Zealand in the person’s name.
“I think as human beings we all have a responsibility to think about the planet as we get older and think about the next generation and what we’re leaving them,” says Rhodes, 59. Each Digital Native NFT is tied to a living tree and will be fully tradable online, with the band, Huxley and blockchain technology partner Cube pledging 100% of the proceeds from secondary sales to planting more micro forests in perpetuity.
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