“I no longer run on Dunkin,” one Reddit user wrote 😔
The backlash has spilled over to Twitter, where people continue to rally against Dunkin’ as they lament that their daily coffee is no longer worth buying.
Gonzalez, who attends school in the Boston area, said he visited Dunkin’ frequently enough to earn a beverage of choice at least every other week. But now, instead of waiting longer and spending more money for that same free drink, he’s been getting his coffee from the dining hall or making it at home.
Knowlton Anderson, who lives in New York City, said where he gets his coffee on any given day typically depends on whichever rewards program will benefit him most. “I think there’s been such a strong reaction online because Dunkin’ kind of positions itself as the people’s coffee, and this feels very much like a move to drive out the everyday consumer to try to elevate their brand,” Anderson said. “It’s trying to position as if you’re getting more access to better options through this new upgrade, but if you break down the math, it’s pretty clear to see that you’re not.
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