Dungeons and Dragons owner Hasbro buys up D&D Beyond
addon manager. In 2018, Curse, following its 2016 acquisition by Twitch, sold D&D Beyond, among other media assets, to Fandom.
Outside of the origin story, the acquisition makes a lot of practical sense for Hasbro. The company notes the royalties Fandom paid to operate D&D Beyond represented “a significant contribution” to the revenue it was making from. What's more, the deal puts Hasbro where many of its fans are already heading. In 2021, more than 80 percent of D&D fans played the game virtually, according to the company.
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