Hip-hop artist Drake has partnered with Canadian cannabis giant Canopy Growth to launch a cannabis producer in his hometown of Toronto
The burgeoning North American cannabis industry — and, notably, the booming hemp-derived CBD sector — has become a red-carpet-like affair with celebrities and athletes signing on to pitch one brand or another.On Thursday, Aubrey Drake Graham, best known as hip-hop artist Drake, partnered with Canadian cannabis giant Canopy Growth to launch the More Life Growth Company cannabis producer in Graham's hometown of Toronto.
Canopy Growth's other celebrity partnerships have struck that chord well, she said. It made perfect sense that Snoop Dogg, actor Seth Rogen and even Snoop's pal Martha Stewart were venturing into the cannabis industry. Drake, while hugely popular, doesn't garner that immediate association with cannabis, she said."But Drake is such a big name," she said."So, it really depends on how he drives the brand moving forward.
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