With a surge of star power that spanned generations, Sunday night’s Super Bowl halftime show delivered super numbers
ASSOCIATED PRESShalftime show delivered super numbers. Viewership rose over last year’s numbers for the program featuring a who’s who of rap and hip-hop legends.
According to Samba TV, which has an addressable footprint of 46 million opted-in devices in the United States, 29 million U.S. households watched the halftime show. That was a jump of 19% over last year, when the Weeknd served as the headliner. “The powerhouse performances from Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent rocked the ratings on Sunday night, shattering last year’s half time audience drawing in millions of more viewers across both linear television and streaming,” said Cole Strain, head of measurement at Samba TV, in a statement.halftime show was way up over last year.
That reflects the broad appeal of this year’s halftime performers, representing acts popular in the ‘80s, ‘90s and early to late 2000s. The proteges of Dr. Dre build on his social justice messages through the years. And Blige showcased her unmatched vocals amid the rap, including from surprise guest 50 Cent, who swung down from the ceiling of the intricate set and inspired a wave of memes.
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