Doughnuts: Redefining the American comfort food classic | via FnBReport
In New York City, artisanal doughnuts are currently all the rage. Dough, though, rises above the rest. Set up by pastry chef Fany Gerson, this once small neighborhood store in Brooklyn’s Bedford-Stuyvesant, which began in 2010, has now grown into a business with two busy branches in Manhattan and a regular stand at Smorgasburg, the city’s beloved open-air food market. Dough was conceived from a perfectionist vision of making the best doughnuts in a city that was still drunk on cupcakes.
“The experience our customers have in their first bite, that pleasure of eating a doughnut, is what makes regulars out of first-timers,” says Gerson. “Doughnuts have been popular for the past 70 years, but what happened was they became commercialized and the quality and taste were not kept up.” With Dough, she has successfully rebranded an American classic, bringing new flavors and reviving interest in a has-been confectionery.
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