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The Department of Tourism and its marketing and promotions arm, the Tourism Promotions Board , are looking at exceeding the P1-billion sales they generated during the Arabian Travel Market in Dubai in 2023.
“I’m so happy to join all of you today at the Arabian Travel Market where the Philippines will make its mark as the Emerging Muslim-friendly Destination for 2023, and hopefully we would be able to defend that very same title especially considering all the strides that have been made by our government to prioritize Muslim travelers from this region coming into our country,” she said.
The DOT signed a memorandum of understanding with Megaworld Hotels and Resorts to establish more Muslim- friendly properties in the Philippines during the opening of the Philippine Pavilion at the ATM 2024.
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