For decades, hard currency has been a big part of rap music and videos. Now hip-hop artists are name-checking a mobile-payments method called Cash App.
Forget the flash of Cristal champagne, Maybach sedans, Gucci loafers and Balenciaga kicks. One of the trendiest brand names in rap music adorns a minimalist mobile-payments business.
Cash App, a smartphone-based money-transfer service operated by financial-technology company Square Inc., has found an ardent fan club in the tastemakers of hip-hop. Iggy Azalea, Meek Mill and about 200 other hip-hop artists name-check Cash App in their lyrics, according to music database Genius. “Hit me on my Cash App, check it in the morning,”...
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