Don’t just look for mentors. Look for sponsors.

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Don’t just look for mentors. Look for sponsors.
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From the Archives: Our CEO susses out the importance of sponsorship.

We’re often told about the value of mentorship as women. We hear about it as we grow up, and many companies and organizations highlight the benefits of mentorships offer programs both internally and externally.

Mentorship is important, but I’d argue that sponsorship is just as important to getting ahead, especially in the tech fields, where women are chronically underrepresented and under-advanced.Ais someone who makes themselves available for advice, guidance, brainstorming, venting, etc, and almost exclusively in a confidential setting. There’s usually a more passive set of actions on the part of the mentor, as the mentee leads outreach and conversation.

Seventy percent of men and 68% of women who have a sponsor reported being satisfied with their career advancement. Women with sponsors are 27% more likely than their unsponsored female peers to ask for a raise and 22% more likely to ask for the “stretch assignments” that build their reputations as leaders. The truth is that

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