Don't be deceived by clever food marketing | via FnBReport
A clever play on words, an image that delivers emotion and impact, a video that tugs on your senses—these marketing tricks can definitely do wonders for a brand. But push it beyond ethical barriers and you’re at risk of losing credibility and, consequently, your market’s trust. With regard to questionable marketing, some say that as long as no laws are broken then everything is fair game. It is business, after all, and some companies are willing to do anything to get ahead of the game.
The establishments merely reheat and warm up the already-baked products and sell them. The play on words and lack of specifics are a commonly used ploy and marketing hook that lead the consumer to make positive assumptions. Carbon copy concepts In the Philippines, there are cases in which an establishment that has a good concept and does really well suddenly gets copied by others who want to cash in on its fame.
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