Dollar Tree Killed Off Online Ordering When Coronavirus Struck—Now It’s Paying For It

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Dollar Tree Killed Off Online Ordering When Coronavirus Struck—Now It’s Paying For It
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Dollar Tree effectively shut down its website and announced that it would no longer take online orders when the coronavirus struck—now it's paying for it

Dollar Tree took an unusual stance to the coronavirus pandemic when lockdown orders began rolling out across the country in mid-March: The discount retailer effectively shut down its website and announced that it would no longer take online orders.

15,288 stores across the country where the company promised they would be more likely to find shelves stocked with fIn other words, with on-site inventory protected from depletion by online shoppers, it would be first come, first served at every location. For the first part of the quarter, same-store sales rose 7.1% at Dollar Tree and 14.4% for Family Dollar. The quarter ends on May 2, 2020.

done little during the quarantine period to make things easier for customers concerned about waiting in line or venturing into crowded stores, such as offering curbside pickup. In lockdown areas, they are permitted to stay open because they carry a wide variety of household staples and have been deemed essential businesses, a potential winner at a time when many businesses are getting decimated by the crisis.

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