Does This Gen Z Binge Drinking Fad Deserve Its Harm-Reduction Rebrand?

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Does This Gen Z Binge Drinking Fad Deserve Its Harm-Reduction Rebrand?
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Black Out Rage Gallons have become the go-to for college day-drinkers — but name aside, some say it's a safer choice.

aliens of the same name, a BORG is a gallon jug filled with vodka, water, and caffeinated flavoring or electrolyte additives. They’re usually made by college students to bring to a full day of drinking, hence the meaning behind the acronym: “Black Out Rage Gallon.” While the drink has been a staple on state college campuses for at least two years, it’s reached newfound fame on TikTok in the last month, as millennials have discovered what Gen Z college students are lugging to their “darties” .

Dozens of millennials on TikTok have expressed envy over the popularity of the BORG, noting that the drink’s portability, personalization, and water content can leave college students safe from common dangers of binge drinking like dehydration, alcohol poisoning, and drinking out of open containers that could be drugged. Some have even said BORGs are a new example of harm reduction, a tool that can reduce the risk of drug and alcohol use, a very millennial way to market binge-drinking culture.

“Gen Z has evolved,” millennial TikTok creator Erin Monroe said in a stitch discussing the gallon jugs. Her video has been viewed more than 3 million times. “We were drinking gin buckets and jungle juice out of plastic containers and trash cans in the basement of frat houses. Gen Z said, ‘No. We want better for ourselves.’ Whether or not they realize that they’re doing it, this is actually really solid harm reduction. They’re deciding what they’re drinking.

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