Does Coca-Cola have a billion-dollar brand in cold-pressed juice favorite Suja Life? by chloesorvino
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Since moving in two years ago, the company has invested some $30 million in this plant. It now sells 95 drinks - from kombucha to drinking vinegars and plant-based protein milks - and moves quickly to get them to shelves from Target and Publix to Costco and Whole Foods. In fact, it can develop an entirely new product and get it to customers within eight weeks - a speed rare in the beverage industry.
So great, in fact, that Church thinks Suja is on track to become a billion-dollar brand, especially as it continues to break into new categories. Last year, Suja launched 21 products - including energy juices with 100 milligrams of naturally derived caffeine from ingredients such as coffeeberry and guayusa tea. Another line of wellness shots, which launched in August, has sold particularly well.
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