Amazon could potentially tag-team with the world’s biggest wrestling brand to gain an advantage in the streaming wars, one analyst predicts.
World Wrestling Entertainment's streaming rights could be attractive to companies like Amazon that are looking for video content, Needham said.
"We believe that such a licensing deal would put AMZN in the best spot to purchase all of WWE," Needham analyst Laura Martin wrote.could potentially tag-team with the world's biggest wrestling brand to gain an advantage in the streaming wars, according to a Needham.World Wrestling Entertainment "We believe that such a licensing deal would put AMZN in the best spot to purchase all of WWE, whenever the family is ready to exit," Martin said. "Vince McMahon is currently 74 years old, going on 50."
"WWE's live programming is highly differentiated and its Raw, Smackdown and NXT brands are worth more than being any one of 500 series that have no builtin audience or brand," Martin said.
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