Researchers suggest several factors influence our behavior when it comes to choosing healthy meals.
Food labels are more descriptive than ever. From gluten free to low fat, low sugar, vegan and everything in between, labels allow us to know more about the foods we buy. While we might have more information, that doesn’t necessarily mean we are using that information when choosing our food.
“Labels play somewhat of a role in helping consumers to better understand how healthy food is, but for the most part we find pretty small impacts on consumption choices,” says Liebman. “We’re not seeing big changes in the decision making of people in fast food settings,” says Weitzman. What’s more, for those who purchase the same foods every time they go to a fast food restaurant, research has shown that they likely don’t look at labels. Many consumers might not even realize that their favorite fried chicken sandwich contains over a thousand calories. And if they don’t know that their daily allowance is 2,000 calories, they might not realize that the sandwich will take up half of their allotment.
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