UPDATED with closing stock price
On November 13, the day after the launch of Disney+ in the U.S., Canada and the Netherlands, Disney announced it had drawn 10 million “sign-ups” — a different number than actual paid subscribers. Even so, the number exceeded all estimates and powered the stock to a then-record $150 a share. It closed Tuesday’s trading day at $151.57, up more than 1% for the day on above-average volume, pulling back in the final hour of the session along with the broader market.
Separately on Tuesday, the media giant said it had restored the “continue watching” feature that it had disabled upon experiencing widespread glitches in the early hours after launch. Despite the fast start for Disney, which is well on its way to exceeding its initial target of 60 million to 90 million subscribers by 2024, rivals do not appear to have been affected. “It appears in the early going that Netflix, Amazon Prime Video and HBO are unaffected by Disney+,” the Apptopia report said. “Looking at U.S. data for these apps , we see download and user session trends uninterrupted from their trend lines.
Disney+ went live in Australia and New Zealand on November 19 and will launch in the UK and Western Europe at the end of March 2020.
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