Disney’s new Star Wars attraction is an early flop. jbarro writes on why that will change
Not yet ready for takeoff. Photo: Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images This May, when Disney opened Galaxy’s Edge, the new 14-acre Star Wars–themed section of Disneyland in California, the company worked hard to ensure the park would not be overwhelmed by crowds of visitors coming to see it. It raised prices, required reservations, and imposed restrictions on employee and pass-holder visits.
First of all, helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding when we opened Galaxy’s Edge. And so some people stayed away just because they expected that it would not be a great guest experience. At the same time that was going on, all the local hotels in the region, expecting a huge influx of visitation, raised their prices. So, it simply got more expensive to come stay in Anaheim.
The exception, not the rule, at Galaxy’s Edge so far. Photo: Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images Disneyland’s opening in 1955 was “disastrous,” with Tomorrowland unfinished, Peter Pan and Dumbo unready to open, and ladies’ heels sinking into fresh, hot asphalt on Main Street U.S.A.
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