Disney's just-announced $12.99 bundle pricing for Disney+, Hulu and ESPN+ is just the latest daunting existential threat to Netflix. Here's why.
, Disney – with its multi-faceted business model -- can endure the pricing pressure pain in a way that Netflix’s singularly focused business model can’t. “Predatory pricing," anyone?
That’s a lot of valuable Disney-only content at Netflix’s most popular monthly price – a sum that doesn’t leave much wiggle room for Netflix to continue to raise its monthly pricing in a world of U.S. subscriber maturation and increasingly challenging global growth. After all, pricing still matters. $12.99 here, $16.99 over there …well, you get the picture.
While Disney’s pricing isn’t great news for Apple TV+ or HBO Max either, those two giants can withstand the pain much more than Netflix. Like Disney , their multifaceted business models mean that Disney’s pricing shots do not represent existential threats in the same way they do for Netflix.
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