It will show only four minutes of ads per hour of content.
points out, this would make Disney offer fewer ads per hour than some of its competitors. NBC’s Peacock runs no more than five minutes of ads for every hour of content, while HBO Max shows four minutes of ads per hour. Disney Plus’ planned number of ads even beats the Disney-owned Hulu, which runs anywhere from nine to 12 ads in one hour.
As for the content of the ads themselves, the company is reportedly taking a cautious approach to maintain its family-friendly image. Disney isn’t just cutting out ads that may have adult themes, like anything related to alcohol or politics —Disney may show fewer ads than its competitorsas well. Sources familiar with the situation tellthat Disney will remove ads on shows geared toward a preschool audience, even when a user doesn’t have a kids’ profile.
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