This year’s Academy Awards contained not one but two corporate placement ads from the biggest companies in Hollywood: Disney and Warner Bros.
introduced the trailer about halfwaytrailer cost Disney upwards of $10 million. However, this all seems kind of moot when you realize Walt Disney Co. owns the event’s broadcaster, ABC; however,
insiders tell IndieWire “actual money actually changed hands” as the two companies are treated like “church and state.”The Little Mermaid’s benefit in the long run, as the trailer finally showed off a more whimsical and colorful side of the film not yet seen amongst the previously shared low-lit preview images and posters.Disney did get its money’s worth as the Oscars saw improved ratings from last year, with 18.7 million viewers tuned in. Still, it’s a big chunk of money considering 30-second ads for the telecast went between $1.6 million and $2.1 million.
, and many more in celebration of the production studios 100th anniversary. At 90 seconds, the ad cost Warner Bros. anywhere from $3-7 million.
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