Disney Names First President of Disney+ as It Prepares to Launch Ad Tier
Alisa Bowen has been tapped to take on the top mantle of the Disney+ subscription service.
She is expected to lead Disney+'s launch of its ad-supported tier as well as the promotion of the service and its slate of content.On Thursday, the company said Alisa Bowen, who had been its executive vice president of business operations for Disney streaming, will immediately take over as the lead executive at its Disney+ subscription service.
In this new role, Bowen is expected to lead the launch of Disney+'s ad-supported tier as well as the promotion of the service and its slate of content. She will continue reporting to Michael Paull, Disney's president of direct-to-consumer division.Download NBC 5 Dallas-Fort Worth
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