Disney+ led all apps in the U.S. with more than 30 million downloads in the fourth quarter, according to a report released Tuesday by Sensor Tower. The research firm, which specializes in mobile ap…
The research firm, which specializes in mobile app insights, said Disney grossed more than $50 million from Disney+ downloads in the quarter. That tally was higher than the proceeds for established subscription players like HBO Now and Showtime. In fact, the revenue outpaced HBO Now’s biggest month, which came in the summer of 2017 when the seventh season ofData from Sensor Tower does not tell the whole story, however.
The launch of Disney+ helped expand the overall market, Sensor Tower found. Total app downloads rose more than 12% in the fourth quarter and nearly 5% for the full year compared with 2018. Disney has not released any official data since November 13, when it said Disney+ had attracted 10 million sign-ups in its first 24 hours, aided by a $13 bundle with Hulu and early discounts off its full monthly $7 rate. The company said it will update investors and the public about the progress of Disney+ on its quarterly earnings calls, the next of which will be held on February 4.
After launching in the U.S. and Canada, Disney+ also rolled out in Australia and New Zealand. In March, it will debut in several Western European territories as well as the UK.
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