Walt Disney Co on Sunday sketched the contours of a plan for how the entertainment, theme parks and consumer products conglomerate will use technology to enhance storytelling for the next 100 years.
Bob Chapek, chief executive of Walt Disney Co, speaks at the 2022 Disney Legends Awards during Disney's D23 Expo in Anaheim, California, U.S. September 9, 2022. REUTERS/Mario Anzuoni/File Photoon Sunday sketched the contours of a plan for how the entertainment, theme parks and consumer products conglomerate will use technology to enhance storytelling for the next 100 years.
Chapek described Disney's vision for the metaverse as "next-generation storytelling." He wants to use data gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, including from the company's Marvel and Lucasfilm studios."Disney is absolutely a lifestyle," he told Reuters on Sunday in an interview at the convention in Anaheim, Calif.
CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional, persisitent environment where users’ digital avatars would work, hang out and pursue their hobbies. Disney started laying the groundwork in earnest to explore new forms of storytelling over the past year, as it appointed veteran media and tech executive, Mike White, to oversee the newly created Next Generation Storytelling and Consumer Experiences unit.
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