Disney and Apple are enemies ramping up for World War Streaming. But they are both very much in sync on one thing: TV advertising, or lack thereof.
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Mike Shields, former advertising editor for Business Insider and now a consultant argues that Disney's surprising ad-free position begs the question: What does this tell us about the future of connected TV advertising?So Disney and Apple officially broke up this past week, with Disney CEO Bob Iger officially leaving Apple's board.
Of course, Apple and Disney's positions stand in stark contrast to NBCU's upcoming Peacock service, which will be ad supported . It's a fair question. NBCU is bringing out some big names, including a Sam Esmail reboot of"Battlestar Galactica" as well as"Saved by the Bell." Look, I'm as excited as anybody to see Zack Morris as the governor of California . But I was also pumped to watch the new 90210, which may be the worst thing I've ever watched on television .
To be sure, at least 65% of BI's workforce is around the age of 26, lives in Bushwick, and is still borrowing their parents Netflix account. So it may not be representative of the rest of the US. But I get it.
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