Disney bans Netflix ads from all of its TV channels except ESPN.
Disney+ is ad free, but ads on other Disney properties, like ABC, wouldn't be allowed to broadcast commercials for Netflix which could potentially take customers away from Disney+."The direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio of networks," a Disney spokesperson told CNBC.
The Wall Street Journal said that Disney originally considered banning ads for all Disney+ competitors. That could have included services such as
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WSJ News Exclusive | Disney Bans Netflix Ads as Streaming’s Marketing Wars IntensifyIn a sign that the marketing wars over streaming-video are escalating, Disney isn’t accepting advertising from rival Netflix across its entertainment TV networks.
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