Dingdong Dantes redefines coolness in Italian brand’s new global campaign READ MORE:
The moment he stepped foot inside, the room seemed to buzz with anticipation as he was officially introduced as the first and only global brand ambassador of a renowned Italian brand.
“It felt bold. It felt very, very big. Because when you presented the idea, you said it’s in celebration of Police’s 40th year. And I said, ‘Wow.’ What better way to do this than what we have done. It was exactly what audacity really means. So, I said I’m very honored and thankful for the trust.
Valentina Olivier, the Asia Pacific Regional Marketing Head of De Rigo Vision, expressed her thoughts on the campaign, stating, “Audacity Wanted perfectly embodies the soul and essence of Police, which has been a pioneer in the industry for the past 40 years. The brand has always been at the forefront, anchored in its timeless contemporary look. We hope this campaign inspires consumers to be daring and forge their own path.
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