The internet rise of a 'hyper-modern' pan-Asian beauty ideal is yet another way the virtual representation of a thing gets privileged over the actual thing. 🎨: Wired Staff; Getty Images
In December 2021, megawatt American entertainer Ariana Grande posted a photo of herself wearing dark winged eyeliner, a foundation lighter than her skin tone, and a bright red lip often associated with Korean makeup. Online commenters dragged her so fast for “Asian-fishing,” appropriating Asian features, that she quickly deleted the post.
Sociologists had already noted a regional trend, in the 2010s, of the flattening of many desirable traits into a single “Pan-Asian face”: a blend of European and Asian features with the focus and favor lying in what sociologist Kimberly Kay Hoang calls “a specific East Asian ideal—round face, thinness and even, untanned skin tone.” In her fieldwork, Hoang has studied the beauty practices of Vietnamese sex workers.
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