Dietrich Mateschitz, whose relentless marketing of the energy drink Red Bull made the world a bit more jittery, has died at the age of 78, representatives of his company said
Dietrich Mateschitz, a former toothpaste salesman whose relentless marketing of the kept long-distance drivers and disco dancers awake and made the world a bit more jittery, has died at the age of 78, representatives of his company said Saturday.
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