First look at the Diesel spring 2024 campaign starring real Guinness World Records’ title holders as models, each personally picked by Glenn Martens.
envisioned by Martens with art director Christopher Simmonds and photographed by Johnny Dufort, as well as in the short video flanking the images, the contestants-slash-models encompass different demographics and unusual, irreverent talents.
Liberty Barros, who holds multiple flexibility records, including most chest to floor backbends in 30 seconds, appears in a stretchy pose on a table, eliciting the mixed reactions of a panel of judges, while Chanel Tapper, female holder of the GWR title for the longest tongue, is crowned by the imaginary TV show’s host with a sparkly tiara.
In addition to the ready-to-wear collection, the campaign spotlights the wide assortment of Diesel accessories, encompassing bags, footwear, chain jewelry and sunglasses developed in collaboration with EssilorLuxottica., last year Diesel offered a denim-clad and irreverent take on the “Where’s Waldo?” series by involving models and hundreds of its staff members in the fall 2023 ads, which were staged at its headquarters in Breganze, Italy.
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