The world is making significant progress toward a semblance of normalcy in the aftermath of the global pandemic.
With this, opportunities for recovery and growth emerge across different industries, particularly in those that were deeply affected by the health crisis.
With the renewed global interest and confidence in travel, the Philippines stands prime and ready to further elevate its tourism industry, aiming not only to become the destination of choice for leisure and adventure, but also for health and wellness, sports, food, and heritage, among others. As Secretary Frasco highlighted, Philippine tourism can serve as a powerful socio-economic tool for development- providing livelihoods and employment for Filipinos. In a recent event, Frasco said target of the industry is to employ over 34 million Filipinos by 2028.
According to reports from the DOT, there was a notable upswing in hotel occupancy rates and tourist arrivals during the 2023 FIBA Basketball World Cup. Additionally, there was a substantial surge in the number of visitors from countries participating in the World Cup. Specifically, the DOT reported a remarkable growth in visitor arrivals from the following countries: a staggering 700 percent increase from the Dominican Republic, a substantial 600 percent surge from Latvia, an impressive 595.
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