The World Travel & Tourism Council (WTTC) and JLL, a leading professional services firm that specializes in real estate and investment management, have released a new major report
: Global cities’ readiness for sustainable tourism growth,” has been released during the just concluded WTTC’s 21st Global Summit in Manila.
The report, also known as “,” addresses what makes a city ready for sustainable travel and tourism. Sixty-three global cities were measured and each was categorized into one of five levels of “readiness” while providing attainable solutions to promote sustainable growth in tourism activity in each destination.
“The collective research that has produced the readiness index underscores the importance and breadth of engagement that is needed from the tourism industry,” added Dan Fenton, director of Global Tourism and Destination Development Services, JLL Hotels & Hospitality. “Our industry must take a leadership role in virtually all indicators that make up the index.”
Travel and tourism plays an incredibly important role in a city’s economy, not only boosting GDP, but also creating jobs and improving the livelihoods of those who rely on our sector. —Julia Simpson, such as New Delhi and Riyadh, are cities with emerging tourism infrastructure, slower tourism growth, and lower visitor concentration. Such destinations often have a clean slate in planning long-term tourism development with many opportunities ahead.
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