Companies have recently received backlash for supporting social causes. Stonewall Columbus said this hasn't hurt their efforts.
Densil Porteous, executive director of Stonewall Columbus, said in an email that despite the recent increase of pushback from some people against support for social causes, Stonewall Columbus has seen a rise in investment and economic support over the past few years.
She has not seen any outside reactions to their sponsorship with Stonewall Columbus, but said that their teams within the Kroger company have been empowered by the"The Pride parade is one of the ways that our teams come together to support our associates," McCormick said."And then it goes even broader to support our customers as well as our vendors."
Diversity, equity and inclusion are crucial components to American Electric Power's business strategy, as they proudly stand with Stonewall Columbus, Tammy Ridout, managing director of external communications, said in an email. Honda values human respect, and with that comes their respect and support for the LGBTQ+ community year-round, Honda said in an emailed statement.
"It's a two-fold situation, right, because the brand wants to appeal to part of their market, but then in doing that, they may also potentially turn off part of their market," Garrett said. Garrett said she believes Budweiser made their mistake in how they responded to criticism. She said that after Budweiser received pushback from their campaign with Mulvany, a transgender women and public figure on TikTok, the company issued what many believed to be a weak statement in response.
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