According to Ivanka Trump, the government is working with The Ad Council on an initiative that “celebrates these other pathways” such as apprenticeships and alternative programs
... [+]The U.S. government is working on creating a yearlong advertising campaign to help drive innovation and job training for pathways other than four-year college.
According to Ivanka Trump, an advisor and daughter to U.S. President Donald Trump, the government is working with The Ad Council on an initiative that “celebrates these other pathways” such as apprenticeships and alternative programs. Speaking about the “Future of Work” today at the CES technology conference in Las Vegas, Trump—who co-chairs the American Workforce Policy Advisory Board that was created last year—didn’t provide many details as to what the ad campaign will entail. However, she said companies need to “open the aperture and raise awareness that other options exist.”
"I think one of the challenges we have in this country is there’s a belief in this country that there’s one , which is a four-year college,” she said on stage during a conversation with Consumer Technology Association CEO Gary Shapiro."And while it’s a great path for many Americans, most Americans don’t take that path. And it’s not the right path for some Americans.”
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