Ahead of his Fall 2020 show, take a peek inside Jonathan Cohen's studio.
Ahead of his Fall 2020 show, take a peek inside Jonathan Cohen's workspace.Author:Ana ColónPublish date:Feb 9, 2020We're bringing back Desk Side, our column in which we visit the workspaces of some of our favorite fashion and beauty creatives to get the scoop on what's inspiring them right now.
Three years. I love this space because it reminded me of those old lofts in New York. I want it to look like you're in the woman's closet, seeing the clothes in her space. And we've always wanted to have a studio on the Bowery — it's always been one of my favorite places in New York.I love the juxtaposition of everything — that it has a very street vibe but it also has these amazing museums and galleries.
We do florals, so I really want to focus on the blossoming of a rose, how it blooms and how beautiful it is from all stages. That's what we're talking about in the collection — it's going from a very dark palette to these really bright and beautiful colors. It's always been there. Those aspects of being Mexican and American and Jewish and gay — all these things that make me who I am have always been in the collection, but I think in the last few years they've been a little more overt. Especially because we started doing shows, it sends a much bigger statement.
We really held off on doing shows in order to build the brand and the business. Being in the CFDA/Vogue Fashion Fund and getting that exposure [helped] — we felt we had the right eyes on us and it was the right move. I've always been designing the way I have, but I think because of the shows, the message is much louder. People are seeing things that they might have not seen in the brand before.
Was there a specific collection or designer that made you recognize that kind of craftsmanship growing up?
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