Designers As Artists, Meta-Fashion Exhibition Rule the Conversation at 2024 ITS Awards

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Designers As Artists, Meta-Fashion Exhibition Rule the Conversation at 2024 ITS Awards
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The International Talent Support fashion contest named Momoka Sato its 2024 winner and unveiled an exhibition by Olivier Saillard.

“You have been another strong, conscious and revolutionary generation of ITS . Everybody gained a human and professional experience.”Franchin was visibly emotional. ITS has gone through highs and lows over its 20-plus year history and as much as finding a new home in the CRTrieste Foundation’s spaces in 2020 seemed an accomplished mission when it opened two years ago, Franchin’s ambition to do better and bigger leaves her with more needs to be fulfilled.

Conceptually the show is about the idea that clothes being worn every day are themselves a walking exhibition, suggesting their wearer’s curatorial decisions, the curators noted. The radical approach to the exhibition was seen in the section that gathered fashion descriptions from literature – no clothing on display. “Garments have an ostensive and self-narrative power that transcends the physical presence of fabrics and the object itself,” said Coccia.A second exhibition in the Wunderkammer space was dedicated to the 2023-2024 finalists’ creations under the tagline “Born to Create,” ITS’ overarching manifesto.

Jurors agreed that young creatives are increasingly looking at both the inner and outer worlds in a way that puts their personal experiences into perspective and in a dialogue with sociopolitical, cultural, and anthropological subjects. “I think there’s more of a sense among them that it’s an artistic field that they are in, and they’re not always so pretentious as to say I’m an artist, but they do feel that fashion is something which is a creative, artistic field. And so they want to still be able to follow their own creative turns, the way, say, a painter would, or a musician. There’s much more sense therefore of mining their own life histories of personal interests,” she said.

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