Victor Barragán has appeared on the NYFW calendar season after season, delivering shows that consistently break the boundaries. Here, the designer recounts the message behind his spring 2023 collection.
When Victor Barragán started his namesake label in Mexico City in 2010, his preternatural talent quickly made him one of the most influential creative forces in the Mexican design community. But it was during this very period of ascent that Barragán realized his brand had the potential to speak to a greater audience—so he moved to New York to chase his dreams.
Below, Victor Barragán recounts the journey of his brand, the message behind his spring 2023 collection, and how relocating to New York City changed the face of Barragán. In 2019, you were nominated for the CFDA/Vogue Fashion Fund award. How did this change you and your brand? The main idea was to talk about my experience with the business as a Mexican designer—which is always how I’m going to be labeled, although it is part of my narrative. I felt a little trapped in always feeling like the industry is expecting something so specific for me and was tired of being put in this box. So I was like, “How can I talk about what is important, but in a new and different way?” The big inspiration for us were the decals of Woodstock ’99.
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