Milan's Design Holding unveils Madison Avenue flagship.
Exploring the new Design Holding flagship on the northeast corner of Madison Avenue and 31st Street means taking in a lot, but it’s not too much.flagship for interior design and decor is a standout in the Rose Hill section of Manhattan, distinguished by its high concentration of home stores.— an array of new and innovative pieces as well as iconic pieces that have lived on for decades.
The flagship also houses a sophisticated B&B Italia lounge set between natural outdoor lighting displays from Flos and Louis Poulsen, and a private space for architects, developers and interior designers to meet with clients, draw up contracts and customize products, in addition to the flagship’s other function — to attract the general public for shopping.
“This location is amazing and very unique. Each brand has its own space. It’s a very selective approach, but they’ve done a very good job creating a harmony,” said Alberto Da Passano, CEO of Fendi Casa, a joint venture with Design Holding. Fendi Casa isn’t among the brands represented in the new store but is looking for its own location in Manhattan, Da Passano said. “The Artichoke lamp is unbelievable. I bought two. They make the room.
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