As department stores watch their customers flock to second-hand stores, some are trying to bring them back by partnering with online resale sites.
Last week, J.C. Penney and Macy's announced a pilot program to set aside sections inside a few dozen of their stores for used merchandise sold by ThredUP. James Reinhart, co-founder and CEO of ThredUP, says his company has a similar deal with retailer Stage Stores, which opened 12 resale shops last year for a total of 45.
"You have to go where the customer is going," Reinhart said of the partnership with Macy's and Penney."Trying to live in the past is a recipe for disaster." Saunders says resale shops could cannibalize other parts of Penney's and Macy's business. At the same time, he and others believe it could further strain the relationship between traditional retailers and their suppliers, who have been financing more of the retailers' marketing expenses as sales falter while also increasingly bearing the costs of price markdowns.
Shoppers for years have been buying and selling used clothes at thrift shops and on eBay, especially so during the Great Recession. But many of the physical shops were dingy, and it took weeks or even months for consigners to get payment for their goods.
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